ISC Brands and Sponsorship Summit 2024

03/10/2024

Unilever House, London

The ISC Brands and Sponsorship Summit is a focused gathering by the International Sports Convention, bringing together key players in sports branding and sponsorship.

This one-day summit takes place at Unilever House. Unilever is a global sponsor and partner with FIFA and UEFA.

This specialised summit explores the latest trends and innovations in the intersection of sports, brands, and sponsorship. The ISC Brands and Sponsorship summit provides a targeted forum for discussions, knowledge sharing, and networking opportunities.

Attendees can engage in meaningful conversations, gain insights into successful campaigns, and connect with industry leaders.

Speakers include Unilever, Heineken, Metro Bank and many more.

It’s an opportunity to stay ahead in the ever-evolving landscape of sport sponsorship.

View the event programme

 

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Agenda

Registration, Networking – Coffee/Tea

8:45 am - 9:30 am

Welcome and Introductions

9:30 am - 9:45 am

Adam Leventhal

ISC host and moderator

Nigel Fletcher

Chief Executive

International Sports Convention

Chris Barron

General Manager Unilever Personal Care UK&I & Unilever VP Deodorants Europe

Unilever

“Keynote”

9:45 am - 10:20 am

Liseli Sitali

Director, Football and Music Partnerships

Expedia Group

How McLaren keeps pole position both on the track and with its fanbase

10:20 am - 10:55 am

Jonathan Drakes

Director, Brand & Strategy

McLaren Racing

Break and networking

10:55 am - 11:25 am

Metro Bank and women and girls’ sports and their partnerships with the ECB

11:25 am - 11:50 am

Danielle Lee

Director Brand & Marketing

Metro Bank (UK)

Unilever and Sports partnerships – UEFA European Championships – The Unilever Wash Up

11:50 am - 12:30 pm

Willem Dinger

Unilever Global Head of Sport & Entertainment Partnerships

Unilever

Komal Patel

Head of Gifting and Football

Unilever UK&I, Europe and ANZ

Guillaume Sabran

Head of Sponsorship & Licensing

UEFA

Lunch and networking

12:30 pm - 1:35 pm

Partnerships in women’s sport – Panel

1:35 pm - 2:25 pm

Nuria Hernandez Crespo

Chief Marketing Officer Personal Care

Unilever

Kathryn Swallow

Unilever Rexona Global Brand Lead & Deodorant Category Head

Unilever

Thomas Mulders

Senior Global Sponsorship Manager

The HEINEKEN Company

Fiona Cole

Fractional CMO / Marketing and Brand Consultancy

Mission

Uncover the secrets of Fan Attraction – A brand perspective – The Fan Index

2:25 pm - 3:10 pm

Owen Laverty

Chief Innovation Officer

Ear to the Ground

Simon Luff

Managing Partner – Head of Strategy

Ear to the Ground

Break and networking

3:10 pm - 3:45 pm

Igniting passion through creative sports fan engagement strategies - Panel

3:45 pm - 4:30 pm

Britt Hadris

Senior Marketing Manager, Global Sports and Partnerships

PepsiCo

Liseli Sitali

Director, Football and Music Partnerships

Expedia Group

Ben Curtis

Global Brand VP - Magnum & Category Lead - Luxury Ice Cream at Unilever

Unilever

Closing note

4:30 pm

Chris Barron

General Manager Unilever Personal Care UK&I & Unilever VP Deodorants Europe

Unilever

Drinks and networking

4:30 pm - 5:45 pm

Confirmed speakers

Unilever

Chris Barron

General Manager Unilever Personal Care UK&I & Unilever VP Deodorants Europe

Unilever

Fiona Cole

Fractional CMO / Marketing and Brand Consultancy

Mission

Metro Bank (UK)

Danielle Lee

Director Brand & Marketing

Metro Bank (UK)

Unilever

Nuria Hernandez Crespo

Chief Marketing Officer Personal Care

Unilever

Unilever

Kathryn Swallow

Unilever Rexona Global Brand Lead & Deodorant Category Head

Unilever

The HEINEKEN Company

Thomas Mulders

Senior Global Sponsorship Manager

The HEINEKEN Company

Unilever

Willem Dinger

Unilever Global Head of Sport & Entertainment Partnerships

Unilever

PepsiCo

Britt Hadris

Senior Marketing Manager, Global Sports and Partnerships

PepsiCo

Expedia Group

Liseli Sitali

Director, Football and Music Partnerships

Expedia Group

UEFA

Guillaume Sabran

Head of Sponsorship & Licensing

UEFA

Ear to the Ground

Simon Luff

Managing Partner – Head of Strategy

Ear to the Ground

McLaren Racing

Jonathan Drakes

Director, Brand & Strategy

McLaren Racing

Unilever

Ben Curtis

Global Brand VP - Magnum & Category Lead - Luxury Ice Cream at Unilever

Unilever