Adam W. Piotrowicz

Digital & I.T Director
Legia Warsaw

Adam W. Piotrowicz has professional working experience in advertising industry, including WPP advertising agencies (YR and Wunderman). He was also responsible for online marketing strategy of bwin.com in Poland, and spent couple of years in media sector with CANAL+ and TVN (Discovery).

In Legia Warsaw, he answers for preparing and implementing digital strategy, as well as building tools and services that allow the club to distribute and monetize digital content. He also engages in new ventures and evangelizes departments about possibilities and potential of new media, digital tools and digital marketing.

He represents Legia Warsaw in The Sport Innovation Alliance, which is an open collaboration hub made by top tier football clubs from different countries and continents. Its goal is sharing ideas and synergies to define, execute and maintain a sustainable innovation process in each of the clubs.