Benjamin is a native from Munich, Germany who studied Media Management and Sports Marketing. Steen has worked for over 15 years now in Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010 Benjamin has been responsible for the operations, marketing and development of digital projects. In 2014 Benjamin was put in charge of Customer Care, Digital Licencing as well as the digitalization of the Allianz Arena. Steen is also speaker at several summits, events and expert within national & international soccer committees.