Tough Mudder is a market leader in the obstacle course space and home to an incredible community in Mudder Nation. Since joining the team in 2014 Giles has helped establish Tough Mudder as a brand which delivers unconventional life-changing experiences; growing a tribe that lives courage, personal accomplishment, teamwork & fun. Initially working in Operations, Giles took over as Managing Director in Jan 2019 and has overseen a transformation in Tough Mudders customer focus; changing marketing strategy, improving customer service, enhancing the event experience and growing the participant base.
An early career in the outdoor industry is where Giles developed his passion for the transformative power of adventure. Initially based out of residential centres he enjoyed a variety of roles in coaching, education and management before transitioning into the Live Events space. Giles maintains a broad perspective, having worked within sport governing bodies, organising committees and as a rights holder.
He is married with a young daughter.