Marissa is an internationally recognised sports marketing executive. She worked at the highest levels of sports, content and broadcast including Head of Digital at Formula One and various content, marketing and broadcast roles working with the NFL, NASCAR and PGA. Through her career, Marissa has led global digital strategies, international campaigns, content teams and has retained a laser focus on the changing audience needs.
With rugby experiencing rapid growth, she is responsible for the World Rugby’s fan-engagement, marketing and content strategies. Key achievements since her appointment include award winning Rugby World Cup social and digital platforms and a complete overhaul of the broadcast and content strategy for the World Rugby HSBC Sevens Series.
Marissa, who originally hails from Canada, is a passionate sports fan, beekeeper, fly fisherman and played rugby at University.