Matt Brooke

Matt’s passion for sport, health and wellbeing is at the heart of everything he does and through his 10+ years in the industry he’s been able to harness the power of sport first hand to deliver unconventional life-changing experiences, drive societal change, spread enjoyment and genuinely make a difference to our world.  Matt joined the Tough Mudder and Spartan family in 2019 and is currently the Managing Director of both brands in the UK & Ireland. During that time Matt has overseen sizable change in the business, driving product innovation, improving customer care and developing the experiential excellence of our products.

A keen sports enthusiast,  a life-long rugby player and an avid runner, Matt is also a passionate, driven and resourceful management professional who has been fortunate to also have held roles in organisations such as the UK division of Tour de France owner A.S.O (Human Race) and global challenger agency CSM Sport & Entertainment – a career to date that has seen Matt’s involvement in an array of sporting programmes from grassroots pilots and community initiatives through to large-scale mass participation events and elite professional sport.