Micha Sher

Worldwide Vice President Sport & Entertainment

Misha Sher is Worldwide Vice-President at MediaCom Sport & Entertainment, an award-winning sports & entertainment marketing division of MediaCom (WPP Group).


Industry veteran with over 15 years’ experience, Misha has advised and worked alongside some of the most admired global brands, events, properties, and talent in creating innovate partnerships that truly harness the power of sport and entertainment.


He has represented interests of sporting icons Pelé and Brian Lara, while also advising American Airlines, Sony, Allianz, Toyota, Shell, Indeed and other blue-chip brands on how best to leverage investments in sport and entertainment marketing.

Misha is a published author who frequently speaks at major industry events. His opinions are regularly featured in leading media outlets including The New York Times, The Wall Street Journal, Fortune, CNN, Sky, CMO, The Drum, Marketing Magazine and Sport Business International.

He holds an MBA in Football Industries and is a lecturer at Football Business Academy.