Micky Lawler

Micky Lawler, President of the WTA and former Octagon executive, is driving the value of women’s professional tennis to unprecedented heights, from kicking off 2018 with the biggest investment to date in women’s sports with the WTA Finals ten-year deal in China, to 2019’s $14M record prize money including the largest winning check in the history of professional tennis (men or women). Throughout her tenure, Lawler has launched WTA Networks, reimagining the league’s digital and social platforms and has inked global sponsorships with luxury brands such as Porsche and Moroccanoil.  Lawler, a certified interpreter fluent in five languages and mother of three, has also led a dedicated front to generating new fans by securing innovative rights agreements with content networks like iQiyi, Amazon Prime and Tennis Channel. She also led a groundbreaking partnership with SAP analytics to put WTA on the data-driven cutting edge.