Professor François H. Courvoisier

Institute of Watch Marketing University of Applied Sciences Western Switzerland Haute Ecole de Gestion Arc
François H. Courvoisier has a PhD in economics, graduated from the University of Neuchâtel (Switzerland). Currently professor at the University of Applied Sciences Western Switzerland, he teaches marketing and business intelligence in the Management School of Neuchâtel (Haute Ecole de Gestion Arc).In 2010, he has co-founded the Institute of Watch Marketing in which he manages research projects, events, publications and consultancy for the watch brands and their partners and suppliers.He has published several books and articles on watch marketing in scientific journals and in the specialised watch press.