Rufus Hack

Chief Content Officer
European Tour and Ryder Cup

Rufus Hack is the Chief Content Officer at The European Tour, Rufus has overall responsibility for the Tour’s broadcast and digital platforms teams at the European Tour.

Rufus joined the Tour in 2015 and has overseen the development of team which produces the Tour’s innovative content, including highlights such as the Content Committee, Aaron’s Big Day, the Awkward Reporter and the Fastest Hole of Golf, which helped the Tour win Social Media Campaign of the Year at the BT Sports Awards in 2018.

Rufus is also responsible for managing European Tour Productions following the change in the Tour’s relationship with IMG that saw the long-standing joint venture dissolved. In that realm he has responsibility for overseeing production, editorial, distribution and media rights.
He also oversees the Tour’s marketing and strategy functions, and more recently, business development.