Carlsberg and Liverpool Partnership

Celebrating the longest partnership in Premier League history…probably Day one of the International Sports Convention welcomed Carlsberg’s Global Sponsorship Director, Louise Bach, to the main stage for a look back on the beer brand’s 30-year association with Liverpool FC, the longest of its kind in the amongst Premier League clubs. Carlsberg started sponsoring sport with […]

Football Integrity Now and Future

Panel Topic: Football Integrity: Now and Future Panel Members: Affy Sheikh, Head of Starlizard Integrity Services; Emilio Garcia Silvero, Chief Legal and Compliance Officer – FIFA; Alexander Bielefeld, Director Global Policy &  Strategic Relations – FIFPRO; Matthijs Withagen, Director of Legal and Governance Affairs – Saudi Arabia Football Federation (SAFF) “Football without integrity doesn’t matter. How do we […]

Moving Football Forward Globally

Emilio Garcia Silvero, Chief Legal and Compliance Officer – FIFA During this talk, Emilio Garcia Silvero chose to talk about FIFA’s reform of the international transfer system. The basis of the international transfer system was designed in 2001, following on from the Bosman ruling in 1995. The aim was to encourage training of young players, protect contractual […]