How Brands can turn customers into Fans

International Sports Convention 2025: Panel Spotlight! 🎉 Joining us for the ‘How Brands can turn customers into Fans’, we have: Katie Gritt, Head of Marketing – Panini  Willem Dinger, Global Head of Sport & Entertainment Partnerships & Personal Care Media Lead– Unilever  Josh McCarthy, Brand Director – Jameson + Rum, Tequila & Enterprise Brands – […]

Partnership with Lava and International Sports Convention 2025

“LAVA empowers sports and entertainment businesses to create stronger connections with their customers and achieve measurable results. We look forward to sharing how LAVA enhances fan engagement and revenue growth, and optimizes operations for organizations by delivering real-time, personalized, data-driven experiences.” – Maurizio Canton, VP EMEA, LAVA “We are thrilled to welcome LAVA as a […]

The Calacus White Paper 2024

The Power of Sport For Good – The Calacus White Paper 2024 Organisations around the world are well aware of the power of sport to make a difference to society. As Nelson Mandela put it at the inaugural Laureus World Sports Awards in Monaco: “Sport has the power to change the world. It has the […]