Fan Engagement – an international perspective: think global, act local.
The final session of ISC 2025 gathered leaders from some of the biggest sports properties anywhere to explore how a local focus can produce globally significant results. The Tottenham Hotspur Stadium is a familiar setting for the NFL, which has played regular season games here since 2019. Its International Series will make stops […]
Private Equity and Global Investment in Sport.
At a point of flux for the sports industry, the movement of capital is becoming more influential than ever before. Sports businesses must be more attuned to the needs and incentives of their financial partners, learning how different investor types operate and what they might find attractive about sport. That was the core […]
Strategies and Engagement in Growing Sustained Loyalty in Football Worldwide – Local, National, and International
“Sport, like all politics, is eminently local,” said LaLiga’s Keegan Pierce at the start of this day two ISC 2025 session on the main stage. But the opportunities of sport are global – and exploring those possibilities while maintaining domestic priorities is a central strategic tension for many sports bodies. LaLiga is […]
Why Mainstream Media Keeps Getting YouTube Wrong
YouTube has become perhaps the dominant entertainment media platform, with an increasingly significant share of user numbers and watch time around the world. It is the source of a near infinite array of content, launching its own stars and creating its own programming styles. But while sports brands and rights holders have made […]