“The Interview” – When Social Meets Screen: The GFN Playbook for Next-Gen Broadcasting
For fans, the centre of gravity in sports media has shifted. That was the core of a keynote interview at the ISC Fan Engagement Summit with Global Fan Network CEO Brett Best – an influencer and content business that grew from supporter-founded channels like the Arsenal-focused AFTV. Over the past decade, GFN has been at […]
Redefining Fan Engagement in the Age of Artificial Intelligence
Blair Richardson, Director, Business Development – Sportz Interactive Joey Davidson, Head of Digital Products – Women’s Super League Football Fred Baker, Associate Partner – IBM Consulting Artificial intelligence has captured the public imagination, and sparked a lively global debate, as a technology that can think for itself. But as this ISC Fan Engagement Summit […]
Her Fandom, Her Buying Power – How Women fans are shaping sports fandom
The role of women in the sports industry – on the field and in the boardroom – has been a decade-defining theme. But as Wasserman: The Collective SVP of Growth and Strategy Alyson Walker noted at the ISC Fan Engagement Summit, the sector is only now waking up to how female fans and consumers are […]
From Insight to Impact: How the Fan Index & Fan Intelligence® is Reshaping Fan-Culture Strategy
Simon Luff began the ISC Fan Engagement Summit with a statement of intent. “Turning fans into consumers is our mission,” said Ear To The Ground’s Managing Partner and Head of Strategy, “and we do that through creative effectiveness.” In his opening presentation, Luff billed Ear To The Ground as the only UK-based sports advertising agency […]