Jonathan Drakes

Jon has over 10 years’ experience in sports marketing, working within Omnicom Media Group (OMG) prior to joining McLaren Racing.

During his time with OMG, Jon designed and executed global sports & entertainment marketing strategies for brands such as Renault, Vodafone, Volkswagen, HSBC, Johnnie Walker and Carlsberg. Most recently he built OMG’s sports marketing business in Asia-Pacific.

In his current role Jon leads brand, marketing and commercial strategy for McLaren Racing. Over the past two years he has built McLaren’s long-term commercial growth plan, redefined McLaren Racing’s brand positioning, implemented the largest fan segmentation in the sport, informed the refresh of McLaren Formula One’s hospitality and has helped bring on board partners such as Google, OKX, Mastercard, Monster Energy and DP World.

Jon has also authored a book on the future impact of technology on sport; Merge Sport.

Event Partners and Supporters

International Sports Convention was a success! 🔥✨ From networking to gaining insightful industry perspectives and witnessing groundbreaking innovations, it was truly inspiring.

ViewLift

Thank you to all the International Sports Convention 2024 staff who really made this years event so welcoming. Nigel Fletcher at ISC. Thank you for your continued support of Clue Software. To all the new sports leaders and decision makers I met during the conference, thank you for your valuable time and for listening and hearing about the work we are doing in sport at Clue Software.

Phil Suddick

Head of Sport and Safeguarding

Clue Software

One of the absolute coolest settings for a Web3 panel… The National Football League (NFL) 🏈 locker room @ Tottenham Hotspur Football Club Stadium 🏟️ Had a fantastic time jamming with Robby Yung and Ronan Joyce at last week’s INTERNATIONAL SPORTS CONVENTION + diving into the plumbing of what makes this tech so profound.

Mark Epps

Comms & Web3

ATP Tour

Women’s sports sit in a distinctly different lifecycle to men’s, with a growing and modern fan base, presenting vast and unique commercial potential. Well done to INTERNATIONAL SPORTS CONVENTION Co-founder Magdalena Fletcher for recognising this moment and infusing so many female centric panels and sessions into this years conference seamless delivered by the exceptional events team at Tottenham Hotspur Football Club.

Leah Godfrey

CEO

Racing Vesta & Pink Door Creative

Two early-adopter, tier 1 rights holders, the UK’s leading urban youth marketing agency and WAVZE, coming together to discuss the powerful role that music plays in connecting with young sports fans. Thank you to the packed room for your interest in this subject-so many brilliant questions and observations during the session and the overwhelming number of kind remarks after the session! Brilliantly moderated by Adam Leventhal and produced by the great ISC team led by Nigel Fletcher.

Greg Davies

Co-Founder CEO

Wavze

Thanks for thoughtful and full of insights discussion on intersection of sports, culture & entertainment! Nigel Fletcher & Erin Gennard thanks for invitation to hashtag#ISCLondon2024, it was a huge honour to be part of such exceptional and inspiring event connecting sports & brands!

Darek Maciolek

CMO

BNP Paribas Bank Polska

I took my daughter to work today. As a breastfeeding mum, it was the only way I could do the job – moderating the International Sports Convention 2024. It struck me during a panel session on ‘Allyship in sport’ that this is what good male allyship looks like… Men supporting women to get the job done. So my thanks to Nigel Fletcher and the team at INTERNATIONAL SPORTS CONVENTION for being so accommodating for me and my girl.

Christina Macfarlane

Anchor

CNN International