Sam is a commercially-driven marketing and communications specialist, who builds international brands through the power of sport. In his role at Diageo, he spearheads the execution of the brand’s global football and rugby partnerships, including the Premier League, Guinness Men’s and Women’s Six Nations Championships, as well as Arsenal, Aston Villa, and Newcastle United. With over 20 years of experience honed across newsrooms, agencies, and rights holders, Sam has developed partnerships strategies and distinctive collaborations with his flair for creative storytelling and cultural marketing for brands including EA, Guinness Storehouse, Jaguar Land Rover, SoFi, LEGO, Volvo and the International Red Cross.
Sam Feasey
