“Livewire’s mission is to help brands unlock the gaming audience at scale. Our integrated approach enables brands to reach gamers both in-game and around the game, connecting with hundreds of millions of highly engaged consumers. The International Sports Convention is widely regarded as the meeting place for the business of sport, making it a natural partner for Livewire. Together, we’re bringing gaming-led fan engagement into a forum that champions innovation and unites rights-holders, brands, and federations. We’re excited to join this global community and demonstrate how gaming can help sports organizations authentically engage the next generation of fans while delivering unmatched value for sponsors.” – Indy Khabra, Co-Founder and Co-CEO, Livewire
“Gaming is becoming an essential pillar of modern sports fandom, and Livewire sits at the forefront of that evolution. At the International Sports Convention, our focus is on connecting leaders who are shaping the future of sport, and Livewire’s gaming-first approach brings a powerful new dimension to that conversation. We’re delighted to partner with Livewire and look forward to showcasing how gaming can drive deeper fan engagement and new commercial opportunities across the sports ecosystem” – Nigel Fletcher, CEO, International Sports Convention
About Livewire
Livewire is a global gaming marketing company building the next-gen attention platform. By combining adtech, gaming media exclusives, and brand strategy, Livewire is the single-entry point into gaming for brands. Livewire enables brands to reach gamers at scale through in-game ads, custom integrations, world builds, and more. Clients include NFL, Verizon, Samsung, Nike, Uber and Amazon. Learn more at livewire.group
Register for ISC 2026 here – Attend – International Sports Convention
Partner with ISC – ISC-London-2026-Partnership-Brochure.pdf