David has working in the sports industry for almost two decades. Cutting his teeth across Hill + Knowlton, Adidas and CSM, he started working with the Brand and Marketing team at the ATP Tour in 2020. Over the last five years, he has been instrumental in creating a more commercially viable digital ecosystem for the ATP, inclusive of a defined social and editorial strategy with growth exceeding industry benchmarks and allowing for a much more fan first value proposition for the tour. David has focused on a content first approach and the identification of core fan insights to lead decision making and the evolution of the ATP brand reputation. ‘With tennis evolving faster than ever, putting the fan at the heart of all decision making will allow the sport to be more competitive with its wider sports and entertainment counterparts.’