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Within sports management, those who work closely with athletes or players are athlete or player managers. An athlete manager raises the athlete’s career beyond sport and is responsible for transforming an athlete into a brand, whilst also being involved in their sporting career development. The role of an athlete manager includes recruiting, negotiating contracts, career development, marketing, endorsements, legalities, regulation, lifestyle and support. Often (in bigger markets or bigger, more lucrative sports) an athlete/player manager will only oversee the scheduling and organisation of their clients, whilst a player agent will undertake the negotiations. Athlete/player managers are hired by both organizations and individual athletes, whilst player agents will only work on behalf of the athletes. Professional licenses are required to be an agent within most sports or alternatively agents must register with their national association. Examples of the types of businesses that hire player/athlete managers include sporting goods companies, sports marketing firms, professional and amateur leagues, national performance institutes and academic institutions.
In this course you will learn about:

• What is athlete management
• How successful athletes are managed
• The process to follow when managing an athlete
• Tips in building a career in athlete management

ISC Academy will provide you with a template and checklist to help you write a player contract. After completing this course, you should be able to understand the process of managing an athlete and be equipped for working in a talent management agency.