Formula 1 and Fan Engagement
Fabio Calamosca, Head of Fan Strategy and Planning – Formula 1 F1 was the fastest-growing global sport on social media in 2022 and one in three fans started following F1 in the last four years Fabio Calamosca (Head of Fan Strategy and Planning at F1) said at ISC this morning. He added that Netflix series […]
Women In Sport
The panel on Women in Sport brought together three accomplished women – Sabrina Ibáñez, Stephanie Hilborne, and Megan Smith – who shared their insights and experiences on the challenges and opportunities for women in sports. The panelists discussed how to make change not just through participation but through change in attitudes and perceptions. Sabrina Ibáñez […]
Driving social impact through the power of sport
Driving social impact through the power of sport The wider economic and social climate is driving an increased strategic focus on social impact programmes, that’s the message from a series of social experts who spoke at the International Sports Convention today. Kathryn McColl, Director of Marketing, Strategy and Impact at EVERFI led the thought-provoking discussion […]
Backlight Streaming Masterclass
Matt Loreille – CEO of Backlight Streaming The Fifa World Cup showcased a step change in the possibilities of digital media presentation and storytelling. That was the theme of the masterclass delivered to ISC by Matt Loreille, Chief Marketing Officer of Backlight Streaming – a new brand created around a year ago, alongside Backlight Creative, after […]
Risks and Opportunities with Metaverse and NFT’S
Panel Topic: Risk and Opportunities with Metaverse applications and NFTs Panel Members: Joern Schlimm, Senior Manager, Audit Risk and Advisory – FIFA; Hannes Glaeser, Head of Digital; Customer Experience – RB Leipzig; Felix Vetter, Managing Director – Ankura The panel members kicked off the session by explaining how they see the metaverse and NFTs, and exactly what they […]
International Sports Awards
The International Sports Convention (ISC) announced the winners of its 2022 awards. The awards recognise the achievements of companies, organisations, and individuals that have made significant contributions to the world of sports. The winners of the awards are a testament to the innovation, dedication, and hard work that goes into making sports more accessible, inclusive, […]
CMO Panel – Why we sponsor and what we are looking for?
CMO Panel – Why we sponsor and what we are looking for? Football still represents incredible value as a sponsorship opportunity according to CMOs from two leading energy companies. Jem Maidment, Chief Marketing Officer at Utilita Energy, and Michael Cottrell, Product, Partnership and International Marketing Director at Octopus Energy, shared the stage for a panel […]
Driving commercial growth in Football
Driving Commercial Growth in Football – Innovation Speakers: Timm Jäger, CEO EintrachtTech; Mike Armstrong, Chief Marketing Officer The recent session on Driving Commercial Growth in Football – Innovation delivered by Timm Jager, CEO EintrachtTech – Eintracht Frankfurt; Mike Armstrong, Chief Marketing Officer – Juventus, shed light on how football clubs can diversify their revenue streams […]
Children’s Rights and Sports
‘Children’s Rights and Sports’ Liz Twyford, Sports Programmes Specialist – UNICEF Liz Twyford explained her role is focussed on sport and children’s rights for UNICEF, the world’s largest charity working for children’s rights. UNICEF coordinates international safeguards in sports. She highlighted the “three pillars” of children’s rights in sport. 1) The rights of children taking part in sport. […]
BNP Paribas Bank Polska and Tennis: A National Case Study
This year, BNP Paribas celebrates 50 years as a supporter of tennis, with the global bank aligning to the sport through the values of fair play, reactivity and performance. Following a request by the French Tennis Federation to finance the construction of the centre court box seats at Roland-Garros in 1973, the Group is now […]