From Kick-off to Final Whistle: UEFA Women’s EURO 2025™ Recap
Guillaume Sabran, Head of Sponsorship and Licensing – UEFA UEFA Women’s EURO 2025™ was arguably the event of the European sporting summer – another milestone in the growth of women’s football, but also a moment where the game began to refine its own commercial strategy and identity. For UEFA, as Head of Sponsorship and Licensing […]
Uncover the secrets of Fan Attraction – A brand perspective. The Fan Index table of 2025
Owen Laverty, Chief Innovation Officer – Ear To The Ground Simon Luff, Managing Partner – Head of Strategy – Ear To The Ground For brands in sport, cultural relevance is becoming a more nuanced concept with each passing year. And in the sixth edition of its Fan Index – an annual ranking of how culturally […]
Kellogg’s football camps launch in the UK and the strategic rationale behind the launch
Helen Potter, Cereal Brands Marketing Lead – UKI – Kellogg Company Kellogg’s cereal brands are part of the morning routines of millions of families across the UK. When it looked at the value it could unlock from sports sponsorship, it thought first of how it could improve the lives of those families. The answer, for […]
Unilever Sports Partnerships
Chris Barron, General Manager Personal Care UK&I / SVP Deodorants Europe – Unilever For Unilever, sports sponsorship has been the perfect route into the popular conversation in 2025. Its research has found that 63% of consumers are more likely to buy from a brand that aligns itself to something they are passionate about, while 74% […]
🎓 A New Term for Sport: Secure Your Place at the Forefront of the 2025–2026 ISC Season
As the school gates open and routines return, why not start your own new term of learning, networking, and inspiration? With three flexible season ticket packages, you can lock in your seat at the events where the future of sport is being written—hosted at world-class venues like Tottenham Hotspur Stadium, Unilever House, and The National […]
ISC and Gloria Sports Arena extend partnership
“Since 2018 we’ve been honoured to participate in ISC. The convention creates an ideal business environment that offers a unique informational and a communication space with top leaders of the sports world. The event is always highly professionally organized and provides the best possibilities for productive connections creation and to explore the latest trends. We […]
The Business of Sport – Justin Papadakis, Deputy CEO and Chief Real Estate Officer at USL
A year out from the next FIFA World Cup in the USA, Canada and Mexico, one man is leading the charge to create a sustainable platform for soccer in the USA. For over 50 years, American soccer has relied on importing players from around the world, mostly at the end of their careers, to play […]
Be Part of the Conversation at the ISC Women’s Sport Business Summit – Tuesday 30 September 2025, The National Gallery, London
On Tuesday 30 September, we’ll be gathering at The National Gallery for a day of insight, inspiration, and connection with some of the most influential voices in the industry. Our speaker line-up is stacked with leaders shaping the future of women’s sport: 🔹 Lenah Ueltzen-Gabell – Group Managing Director, Wasserman 🔹 Abbie Raybould – Sports Partnership Lead, TikTok 🔹 Ellie […]
Ear to the Ground Announces New Hire via adidas x Stormzy’s #Merky FC Programme
Award-winning creative agency Ear to the Ground has announced a wave of new hires across its strategy, creative, fan intelligence, delivery, and operations teams, following a record-breaking first half of the year. The agency, known for helping global brands like Nike, PlayStation, SNIPES and Pringles turn fans into consumers, has brought in ten new team […]
ISC and Ear to the Ground extend collaboration
We are delighted to announce a further extension of our strategic partnership with Ear to the Ground. Last Week, Alex Rowlands, Managing Partner at ETTG and Nigel Fletcher, CEO at ISC signed the paperwork for the next 15 months. Our colleagues Ste Monaghan (ETTG), and Max Biddlecombe (ISC) being Liverpool Football Club and Manchester United […]