Award-winning creative agency Ear to the Ground has announced a wave of new hires across its strategy, creative, fan intelligence, delivery, and operations teams, following a record-breaking first half of the year.
The agency, known for helping global brands like Nike, PlayStation, SNIPES and Pringles turn fans into consumers, has brought in ten new team members across multiple departments, with five more live roles currently out to market. A major senior hire is also due to be announced in August.
Among the standout additions is Tyreese Thomas who joins as Campaign Delivery Executive, joining the team through the pioneering #Merky FC Careers Programme, an initiative from adidas and Stormzy designed to improve Black representation in leadership roles across the football industry.
Tyreese joins following a standout performance during the recruitment process, where his sharp thinking, compelling presentation, and clear passion for the industry set him apart. A recent graduate in Football Business and Media from UCFB, Tyreese also brings experience as a Programme Management Assistant for Match of the Day.
“#Merky FC is an incredible initiative,” said [Owen Laverty, CBO], “and we’re proud to be part of a programme that’s not only addressing systemic underrepresentation but also delivering high-calibre talent like Tyreese. His passion, perspective and drive will undoubtedly enrich both our team and the creative work we deliver for our global clients.”
Launched by adidas and Stormzy, the #Merky FC programme was created in response to research showing that just 6.7% of leadership roles in football are held by Black professionals. With a growing network of over 1,300 engaged young candidates, the programme provides paid placements with leading organisations across sport, entertainment and media — from Sky Sports to Arsenal FC. Season 3 now adopts an ‘always-on’ recruitment model to create year-round opportunities.
Ear to the Ground’s participation in the programme reflects its ongoing commitment to increasing access, representation and equity within the creative industries, ensuring the voices that shape culture are also shaping the work.
The wider hiring spree at Ear to the Ground comes on the back of continued growth across the UK, US and European markets. With briefs expanding across elite sport, streetwear, and gaming, the agency continues to attract culturally connected talent with the ability to shape work that’s both creatively bold and commercially effective.
More roles are currently open across Campaign Delivery and Creative, as the agency gears up for another major client announcement later this summer.