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Fan Engagement – what’s next?

The industry is constantly searching for new and original ways to engage fans as the field of fan engagement evolves. Experts in the area, our panellists from Meta, NBA, Monterosa, and Sky Betting and Gaming will talk about how their organisations are utilising cutting-edge technology and trends to connect fans like never before during the International Sports Convention.

One of the biggest trends in fan engagement is personalization, and Meta is leading the way in this area. Meta’s FanCRM platform collects data on fans’ behaviour and preferences and uses this data to offer personalized experiences. The platform also includes social media management, content creation, and gamification solutions, making it a one-stop-shop for fan engagement.

The NBA is no stranger to innovation, and they are constantly finding new ways to engage fans. From social media and mobile apps to virtual and augmented reality and fantasy sports, the NBA provides fans with immersive experiences that keep them coming back for more. In-arena technology is also a key focus for the NBA, making sure fans are engaged even when they are not watching the game.

Monterosa takes a unique approach to fan engagement, with a real-time fan engagement platform, that helps companies deliver second-screen experiences, website and app integrations, via participation and gamification techniques. This technology creates a fun, interactive digital experience for fans, allowing them to engage with their favourite sports on a deeper level through voting, predicting outcomes, quizzes, interactive video layers, exclusive content and more.

Finally, Sky Betting and Gaming is using mobile apps, live streaming of sporting events, virtual reality, personalized recommendations, and social media to increase fan engagement. These technologies provide a more immersive and interactive experience for customers, allowing them to feel more connected to the brand and the sports they love.

In conclusion, developing a devoted and passionate fan base depends on fan involvement. Our panellists from Meta, the NBA, Monterosa, and Sky Betting and Gaming are utilising cutting-edge technology and trends to create immersive and individualised experiences for fans, keeping them interested and returning for more. Fan involvement has a promising future, and we’re excited to see what these businesses will come up with next.