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Key players team up for major Sports Branding and Sponsorship Summit 2024 - International Sports Convention
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Key players team up for major Sports Branding and Sponsorship Summit 2024

Unilever’s General Manager of Personal Care for the UK and Ireland, Chris Barron, today welcomed over 100 key players from the world of Sports Marketing and Sponsorship.

Speaking at the start of the International Sports Convention’s Brand and Sponsorship Summit, Barron told an audience of sports marketeers and branding experts that the benefits Unilever see from Sports Partnerships, include challenging stereotypes, community engagement, and creating unmissable brand experiences

Sports broadcaster and writer Adam Leventhal earlier welcomed delegates to the event at Unilever House in London and Nigel Fletcher, the owner and CEO of ISC, highlighted the history of branding and sponsorship, dating back to the Ancient Greeks.