Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-smushit domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /www/internationalsportsconvention_627/public/wp-includes/functions.php on line 6121
Nike hits the top of the table for Fan Attraction with Dove the biggest riser - International Sports Convention
ISC Red White
Register

Nike hits the top of the table for Fan Attraction with Dove the biggest riser

Sportswear giant Nike has emerged as the No1 brand ranked by sports fan attraction.

Simon Luff, Managing Partner – Head of Strategy, for creative agency Ear to the Ground, announced the findings of this year’s AI powered survey at the ISC Brands and Sponsorship Summit, hosted by Unilever.

And there was good news for the event hosts, with one of their own Personal Hygiene brands, Dove, rising to number 35 in the top 100, after an innovative summer of partnerships  with various levels of Women’s Football.

Chief Innovation Officer for Ear to the Ground, Owen Laverty, told around 100 professionals in Sports Branding and Sponsorship that their findings are not “synthetic” but are based on real data.

“Relationship with Talent is definitely  essential to success in these rankings. One of the best examples is the work New Balance have done with tennis star Coco Gauff and their “Call me Co-Co campaign” to tell her story.