Sportswear giant Nike has emerged as the No1 brand ranked by sports fan attraction.
Simon Luff, Managing Partner – Head of Strategy, for creative agency Ear to the Ground, announced the findings of this year’s AI powered survey at the ISC Brands and Sponsorship Summit, hosted by Unilever.
And there was good news for the event hosts, with one of their own Personal Hygiene brands, Dove, rising to number 35 in the top 100, after an innovative summer of partnerships with various levels of Women’s Football.
Chief Innovation Officer for Ear to the Ground, Owen Laverty, told around 100 professionals in Sports Branding and Sponsorship that their findings are not “synthetic” but are based on real data.
“Relationship with Talent is definitely essential to success in these rankings. One of the best examples is the work New Balance have done with tennis star Coco Gauff and their “Call me Co-Co campaign” to tell her story.