Only 50 days to go!

I was pleased to represent Starlizard Integrity Services and introduce the panel on integrity issues facing football, at the same time revealing some of the findings from our imminently forthcoming report on suspected match-fixing in global football in 2024.

I very much enjoyed talking about the challenges and opportunities faced here with The Football Association, Football Association of Wales and KNVB in a session expertly moderated, as ever, by ANDREW JAMES (who I think has now proved himself to be an authority on sports integrity, with the astute line of questioning he has developed after covering this topic for so many years).

Had an interesting time at the International Sports Convention this week! It’s clear that brand partnerships are seeking much more sophisticated returns from rights holders, with tech and AI encouraging those demands but also offering solutions. Thankfully pure creative thinking remains integral for generating innovative campaign ideas and is needed as much when shaping commercial deals. Kudos to Nigel Fletcher and the dedicated staff for their hard work. And I can confirm, the food at Tottenham Hotspur Football Club lives up to the hype! 🌟

Reflecting on a great few days at International Sports Convention where a whole range of interesting topics were covered from Women’s Sport, Fan Engagement, OTT, Sponsorship Activation, AI, the use of Data & Analytics and sustainability.

It was great to catch up with customers / friends in the industry and meet lots of interesting and inspiring people. Apologies to those I wasn’t able to meet during the event but I will follow up if I haven’t already.

The standout moment for me? Knowing that the IOC presidential election result was pending…cue the IOC’s Benny Bonsu (mid panel) announcing Kirsty Coventry’s victory, which was met with a full room of applause 👏. What a milestone moment for women in sport!

Back from an inspiring visit to the International Sports Convention in London – hosted at the stunning Tottenham Hotspur Stadium. A truly impressive venue for an event full of exciting conversations and meaningful meetings.

A special highlight: our COO Viktoria Geresi had the honor of serving as a judge for the prestigious Fan Engagement Award! I am proud of her representing ML Marketing among such a strong international jury – evaluating cutting-edge innovations that bring fans closer to the sports they love.

Big thanks to International Sports Convention for the opportunity, and huge congratulations to the Brooklyn Nets for taking home the award in the Best Fan Engagement – Clubs category!

Nice to meet so many people doing great things in the world of sports business at International Sports Convention at Tottenham Hotspur Stadium this week.

Congratulations Nigel Fletcher on another great event 👍🏻

I was thrilled to be invited by International Sports Convention to sit on a panel focusing on ‘Football Integrity – Threats, Opportunities and Challenges.’

I thoroughly enjoyed the experience and the opportunity to discuss current trends in sports integrity – doing so alongside esteemed colleagues and friends, Tarik Shamel, Mariëlle van den Breemen, and Affy Sheikh. 🏴󠁧󠁢󠁷󠁬󠁳󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🇳🇱

Great few days in London last week with ClearVUE.Business attending and exhibiting at International Sports Convention Tottenham Hotspur Stadium.

It was great to meet everyone and discuss what they are doing in relation to their sustainability journeys.

See you next year 🙌🏻.

Great to be at the International Sports Convention last week for WePlay, alongside Kenny Ager and the rEvolution team.

Plenty of inspiring conversations and fresh perspectives on where the industry is heading, from the evolution of women’s sport broadcasting to the future of sponsorship and fan engagement.

Always energising to connect with others who are shaping the future of sport.

Really enjoyed speaking last week at International Sports Convention London on a panel discussing AI led content strategies, getting to talk in an NFL locker room was something I didn’t expect to be doing this year!

Thanks to Julian Waters and Esteban Gonzalez for the great conversation and all of the great questions from the audience. There were some brilliant, insightful panels over both days and I’m looking forward to coming back next year.

Speaking in an NFL locker room? ✅

Huge thanks to the International Sports Convention for the invite! Had a blast sharing insights on content, audience retention, automation, and AI’s role in the process 🙌 Also, big shout out to Akash Langi & Julian Waters on the great panel 👏 we had

My biggest takeaway? Own your data, maximize its impact, and put creativity at the center, backed by insights. That’s how we grow the business and deliver better experiences for fans and stakeholders.

Great event, great discussions, great people. See you next year