PIF has been awarded the Social Impact Award at the ISC International Sports Awards in recognition of the launch of the PIF WTA Maternity Fund Program, a ground-breaking initiative advancing athlete welfare in professional sport.
Jointly launched by PIF and the WTA, the program is the first comprehensive maternity initiative supported by an external partner for independent female athletes, providing current players with comprehensive support to help women reach their goals both on and off the court.
The PIF WTA Maternity Fund Program is a pioneering initiative and a huge step forward not only for women in tennis, but for all of women’s sports, creating opportunities at scale for female competitors to thrive both in their professional and personal lives. By removing long-standing barriers in women’s sports, the PIF WTA Maternity Fund Program is delivering immediate, measurable impact while setting a new global standard for inclusivity and opportunity.
Beyond tennis, the program stands as a blueprint for positive change, demonstrating how sport, backed by a purpose-led partner, can break down barriers, create opportunities at scale, and deliver meaningful, long-term social impact.