Alex Kay-Jelski has a successful track record including responsibility for setting up the international arm of “The Athletic” in 2019 driving more than 2 million subscribers.
Alex sat on the Executive Committee when acquired by the New York Times in 2022 and has delivered the Olympics, Wimbledon and football tournaments both at the Athletic and as Sports Editor of the Times and Mail.
He has extensive experience in building relationships with governing bodies, crucial for rights negotiations.
Alex joined the BBC in June 2024 as Director of BBC Sport.
He’ll contribute to further strengthen the BBC’s position, and as Director will set the editorial and creative strategy for BBC Sport.
He will lead the world-class teams – across commissioning, production, digital and journalism – and work closely with pundits, presenters and partners to help drive the growth of sport across the BBC’s digital services.
Alex will represent the BBC with external bodies and rights holders, and be responsible for rights acquisition deals across TV, Audio and Online – as well as champion the reach and public value of sport across the UK.
This year, Alex will oversee BBC Sport teams as they produce coverage for major sporting events including Wimbledon, Women’s EURO 2025, Women’s Rugby World Cup and the World Athletics Championships.
