Chris Bird is a leading authority on institutional integrity with over 40 years of experience navigating the intersection of elite sport and global business. As the former Chief Operating Officer of Manchester City FC and a Board Director at JD Sports, he has spent his career managing reputation and governance under intense public scrutiny.
Currently CEO of the Raheem Sterling Foundation, Chris champions ethical leadership in sports administration, offering practical insight on how modern organisations can drive commercial momentum without compromising their core values.