Fiona has an establish and proven track record of successful leadership across brand, marketing, communications and sustainability, within this building a strong reputation for effectively leveraging partnerships in support of strategic and operational, commercial and social business objectives, for over twenty years.
Specifically within the sporting world, this includes client-side programmes in two and four wheel global and national motorsport including Formula One, Formula E, Rally Raid, Dakar, The TT, World Superbikes, MotoGP and various domestic championships, as well as international cycling, 2012 Olympics, ice hockey, American football, and most recently, Premier League football with Fiona heading up global brand and partnerships at Xylem – official water technology partner to City Football Group (CFG) club’s Manchester City FC, Mumbai City FC and New York City FC.