Guillaume Sabran joined UEFA in 2005. He is the Head of Sponsorship & Licensing, responsible for overseeing all sponsorship and licensing activities across UEFA’s Club competitions, Women’s Football and National Team competitions.
He is in charge of maximising interest in all UEFA competitions by developing appropriate sponsorship & licensing strategies, monitoring their implementation to the highest standards and enhancing the equity of the competitions.
His responsibilities include the development and implementation of UEFA’s commercial strategy, the management of UEFA’s marketing agencies, sales, account management and partnership activations.
Prior to joining UEFA, he worked for FIFA and managed key sponsorship accounts in the marketing department for the 2002 and 2006 FIFA World Cups.
Guillaume has also worked for the sports marketing agency ISL, the agency Ogilvy and the ski brand Salomon.
