With a 30 year career in sports management James’ experience and expertise spans key areas, including facilities management, capital investment, grant systems, sports development and governance.
A notable highlight is their pivotal role in reshaping the investment approach for Sport Wales. Leading a transformative strategy involving 70 partners, they have redefined how resources are allocated, fostering a more efficient and impactful system focussed on addressing the inequalities in sport across Wales.
In addition to their strategic work, James has cultivated meaningful collaborations with numerous partners across Wales and the UK. This collaborative spirit has not only strengthened regional ties but has also contributed to the broader advancement of sports initiatives. The network James has built serves as a testament to their commitment in working together for the greater good.
Beyond financial and infrastructural achievement, James is a staunch advocate for sports governance and ethics. Their commitment to upholding the highest standards in the industry is evident in their influence on policies and practices that resonate within governance, leadership and behaviours.