Jennie Price

Jennie has over 20 years’ experience as a chief executive. Most recently, she was CEO of Sport England from 2007 to 2018. Sport England is responsible for investing over £320m a year of Government and National Lottery funding into grassroots sport. Under Jennie’s leadership it pioneered an insight driven approach to grassroots sport and created strong long term partnerships with the public, private and third sectors.

Jennie spearheaded the much-lauded and multi-award winning ‘This Girl Can’ campaign, and commissioned substantive research on young people’s concerns and preferences, including how they feel about affinity and belonging.

She has a strong record of working with Government, and before Sport England was the first CEO of WRAP – the Waste and Resources Action Programme – a publicly funded environmental body. Jennie built the organisation from scratch and within five years, WRAP’s annual income had increased from £10m to £80m and it had become an international leader in recycling and resource efficiency. Under Jennie’s leadership WRAP oversaw an increase in the UK’s domestic recycling rate from 13% to over 30%.

Jennie has a passion for youth advancement and group participation; as volunteering is also essential to grassroots sport she understands the benefits and constraints this brings to organisations. She has partnered with many organisations in the youth sector.
Jennie now has a portfolio of non-executive roles. She chairs the Independent Supervisory Board for Integrity in Tennis, sits on the Board of the Canal and River Trust and was recently appointed as a Forestry Commissioner. Since 2017 she has also been a member of the Step Up To Serve Advisory Council, convened by HRH The Prince of Wales.