Jonathon is the Head of Commercial at Tennis Data Innovations (TDI), joining in September 2022 as a sports media specialist with 20 years of experience in media rights sales and acquisitions across the broadcast, digital media and betting industries. As a member of the senior management team Jonathon is responsible for driving revenue growth across a range of partnerships and service relationships, as well as directing company strategy in respect of downstream pricing and go-to-market planning.
Prior to TDI, he led the sportsbook content strategy and acquisition of data and streaming rights and livestreaming product development at Kindred Group PLC for their sports betting brands Unibet and 32Red. That role followed a business development role at Racecourse Media Group, commercialising British horseracing rights to the UK market. Jonathon also spent more than a decade at the sports agency IMG, serving in various roles spanning media rights acquisition, distribution, client representation and marketing.
