With over two decades of experience at the highest level of sports business, Matt McKie has shaped marketing strategy for some of the world’s most iconic sporting properties. His career – spanning Nike, Manchester United, the Olympics, EA Sports FIFA, and 2K – demonstrates a unique ability to drive commercial success while maintaining cultural relevance. Matt is a specialist in navigating the evolving consumer landscape, focusing on how brands can successfully pivot to resonate with next-generation fans across global markets.
Matt Mckie
