Hugo Sever is VP, Private Equity Value Creation at APEX. Hugo leads the firm’s private equity value creation function – covering deal due diligence, post-investment growth strategy, and working with APEX’s strategic partner ecosystem. Prior to APEX, he was Head of Commercial (D2C) at Manchester United – during which time he led negotiations of the Club’s world record technical kit deal with Adidas, alongside working with the Club’s Executive Team on special projects across corporate development, governing body and football finance topics.
Hugo Sever
