Rob Dorlin joined RAWR in January 2022 as Managing Director. Part of the Webrepublic group, he heads up the marketing partner for digital strategy and innovation in the sports and entertainment sectors.
With a focus on helping partners to navigate the complexity and change in digital and sponsorship, RAWR has just completed its 4th tournament with FIFA, and 2nd Men’s FIFA World Cup, working in both Russia and Qatar.
Rob leads a team of sports specialists located in the UK, Germany, Switzerland and South Africa. With skills ranging from sponsor activation to creative, his team also works on exciting digital projects together with FIFAe, Locarno Film Festival, and more.
Previously with EF Education First as Head of Digital, Rob honed his skills in all aspects of digital marketing. He was responsible for international teams in SEM, SEO, media buying, social media, content marketing, creative, and analytics .
Key achievements include creating a digital advertising team from scratch to manage 50 countries’ advertising, launching the marketing for the EF Education First Pro Cycling team, and creating new models for sponsorship and content monetization for FIFA and FIFAe.
He was nominated for best blog at the Digital Communications Awards and was a jury member at the awards between 2017 and 2020.
He says “Recruit well, lead with vision, believe in your people, give them the freedom to take chances, and you will be rewarded many times over.”
