Rob is Head of Sport at YouTube for the EMEA region (Europe, Middle East and Africa)
His team’s role is to inspire, educate and enable sport partners to maximise the YouTube platform to meet their commercial and audience targets. Rob is passionate about driving the sport industry and its key institutions to meet the demand of the digital age and changing fan behaviour.
He has worked at YouTube’s parent company Google for over 10 years, previously running the global sales partnership with Adidas. In 2018 he was selected as one of Sport Industry Group’s Next Generation Leaders.
Beyond his role, Rob serves as a Trustee to Future Academy, a charity focused on delivering education through football to refugees.
Rob earned a Master of the Arts degree from the University of Oxford in Medieval and Modern languages in 2011, and more recently completed his AltMBA qualification in 2017.