Will is a Strategic Partner Manager in the Sports Partnerships team at Meta. Having joined the company in 2019, Will specialises in sharing best practices, data insights and strategic advice for teams and leagues across the sports ecosystem — including for top Premier League clubs and Formula 1 teams – to support publishers in optimising their output on Facebook & Instagram. Prior to working at Meta, Will spent four-and-a-half years in the digital media team at City Football Group, the latter half of which heading up Manchester City’s global esports strategy.