The Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success.
This Episode features Anneliese Mesilati – Head Brand Activation & Sponsorships, Americas – UBS
Anneliese Mesilati is now in her fifth year as the Head of Brand Activation and Sponsorship, Americas, for UBS.
The former Londoner-turned-New Yorker, has a proven ability to communicate brand values through storytelling and multi-channel campaigns that engage the right audiences, through the right messaging and approach.
Passionate about her field, Anneliese is adept at tackling business challenges, developing high-performing teams and navigating complex organizations, to drive change and future direction.
Anneliese on the UBS philosophy: “We are the world’s largest wealth manager and we are with many of our clients and their families for multiple generations and many years. So we look at where we can connect with our clients and where can we be seen, from a brand perspective, in places and spaces where our clients will see us.
Anneliese on the UBS Arena: “New York is actually the global home for ultra-high net worth. The New York Islanders ice hockey team were effectively homeless and looking for a venue. So, we became the naming rights partner of the brand-new UBS Arena. I don’t think the Islanders fans believed this was actually going to happen until the doors opened. It was really incredible, something I will never forget!”