Indy Khabra is a global ad technology executive, entrepreneur, and industry thought leader. He is the Co-Founder of Livewire, an award-winning gaming marketing company launched in 2021 that helps the world’s leading brands connect with highly engaged gaming audiences at scale.
With deep expertise across strategy, data, technology, and emerging media, Indy leads Livewire’s global growth, working with clients including NFL, Live Nation, DAZN, Verizon, Nike, Uber, and Amazon.
Prior to Livewire, Indy held senior leadership roles at Dentsu, where he led the Data, Technology, and Programmatic division, earning multiple industry accolades as part of the group’s executive team.
Recognised as a Top MarComm Leader in Campaign’s 40 Under 40, Indy is a regular contributor to leading industry publications and events, including Digiday, WARC, Campaign Asia, and Advertising Week, where he shares insights on the future of media, gaming, and advertisingInnovation.
Indy on the readiness of brands to move into gaming:
“The adoption curve of brands and marketers and media investment and marketing dollars coming into gaming is there, you’ve seen that growth. You see it in all markets. Many of our existing clients are reoccurring.
Advertisers that are spending, month over month, year over year.
You’re seeing, quite a significant demand from individual categories to automotive brands, potentially to hotel chains, to, food delivery brands. You’re seeing a competitive nature,
And at the same time, the technology, the platforms, the real estate, per se, inside gaming environments has also evolved, and it is also allowing, innovation and scale to occur globally.”
Indy on the spirts and gaming crossover:
“Sports is a focus area for Livewire, and the reason for that is that, you know, we really look at cultural crossovers between gaming and areas like sports and music, fashion and entertainment, because as gaming continues to evolve, it’s starting to become the epicenter of pop culture.
And, you know, it’s where circa 3.5 billion players reside. And so, therefore, sporting codes, whether it be NFL, basketball or soccer, many of the teams and sporting codes and leagues and federations are really looking at gaming as a gateway to that next generation, to understand where that fandom is going to continue to evolve and create that flywheel for sports.
Indy on Livewire’s NFL partnership and the race for all year round access to seasonal sports.
“The NFL is an official partner for Livewire and our relationship there has allowed us to create unique, original content, 21 episodes that we’ve created on a content series called, NFL Race to the End Zone. And that will have a culminating, event at the end of the season and our live event will occur during the week of the Super Bowl.
Where we see off-season is really a challenge, I believe, for a lot of sporting codes, and with the always-on nature of video games, when the soccer season ends, you’re still playing your soccer video games throughout the off-season until preseason, and the season starts to come up again. And, you know, that opportunity for sporting codes to realize that Players continue to play right through the year, is a platform that they can leverage.”