The Business Of Sport Podcast – Insights From The Football Industry – Mats Theie Bretvik

Mats is currently head of efootball and gaming at the Norweigan Football Federation.

In this edition of the Football Industry podcast:

 Mats explains efootball and gaming and what the status is currently in Norway and how efootball is growing.
 The link between social media, digital activation and e-football, and the collaboration between professional players and pro gamers.
 The opportunities of sponsorship through efootball and how this transpired and the benefits to sponsors such as Santandar.
 The friendly efootball match between Norway and Germany.
 Fan engagement and looking at differences between to the two genders in terms of participation and efootball and much more.

Stay tuned.