Mats is currently head of efootball and gaming at the Norweigan Football Federation.
In this edition of the Football Industry podcast:
Mats explains efootball and gaming and what the status is currently in Norway and how efootball is growing.
The link between social media, digital activation and e-football, and the collaboration between professional players and pro gamers.
The opportunities of sponsorship through efootball and how this transpired and the benefits to sponsors such as Santandar.
The friendly efootball match between Norway and Germany.
Fan engagement and looking at differences between to the two genders in terms of participation and efootball and much more.