Robin Russell is CEO and Chairman at Sports Path.
In 2005 after 26 years with The Football Association (the FA), Robin left to start his own business in e-learning specialized in football and also to become UEFA Football Development Consultant for whom he still works. He has also acted as a consultant on coach education and football development projects with FIFA, CONCACAF, Asia Football Confederation and a number of national football associations and professional clubs.
In this edition of the Football Industry podcast, Robin explains:
Growth and retention, the need for innovation in football participation.
Why retention is important
Why participation is important
Which groups are most at risk
Relative Age Effect, ie late birthdates
The underlying problems in retention
Linking video games to practical football
Coach Quality and retention
Free play – facilitate but not coach
Numerous case studies and examples are drawn upon globally.