The Power of Sport For Good – The Calacus White Paper 2024
Organisations around the world are well aware of the power of sport to make a difference to society.
As Nelson Mandela put it at the inaugural Laureus World Sports Awards in Monaco:
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.”
Whether it is providing education for refugees, guiding disenfranchised young people into sport and away from crime or supporting children affected by natural disasters, sport for good works.
Research shows that audiences expect brands and organisations to take social responsibility seriously, building loyalty with those who want to make a positive contribution to society.
While there are commercial and reputational benefits in doing so, there is no doubt that sport has the opportunity to make meaningful change to society.
The 2024 Calacus Sport for Good White Paper showcases organisations large and small who use sport to transform communities.
To find out more about promoting your sport for good activities, please visit Calacus.
