Formula 1 and Fan Engagement

Fabio Calamosca, Head of Fan Strategy and Planning – Formula 1 F1 was the fastest-growing global sport on social media in 2022 and one in three fans started following F1 in the last four years Fabio Calamosca (Head of Fan Strategy and Planning at F1) said at ISC this morning. He added that Netflix series […]

Women In Sport

The panel on Women in Sport brought together three accomplished women – Sabrina Ibáñez, Stephanie Hilborne, and Megan Smith – who shared their insights and experiences on the challenges and opportunities for women in sports. The panelists discussed how to make change not just through participation but through change in attitudes and perceptions. Sabrina Ibáñez […]

Driving social impact through the power of sport

Driving social impact through the power of sport The wider economic and social climate is driving an increased strategic focus on social impact programmes, that’s the message from a series of social experts who spoke at the International Sports Convention today. Kathryn McColl, Director of Marketing, Strategy and Impact at EVERFI led the thought-provoking discussion […]

Backlight Streaming Masterclass

Matt Loreille – CEO of Backlight Streaming The Fifa World Cup showcased a step change in the possibilities of digital media presentation and storytelling. That was the theme of the masterclass delivered to ISC by Matt Loreille, Chief Marketing Officer of Backlight Streaming – a new brand created around a year ago, alongside Backlight Creative,  after […]