Fan Engagement – What next? Will Pithers, Strategic Partner Manager | Sports Partnership – Meta Sergio Friede, Head of Marketing and Growth – NBA Tom McDonnell, Co-founder/CEO – Monterosa Satpal Ghatrora, Head of Product – Sky Betting and Gaming D2C is much more than live streaming OTT – it’s the opportunity to create a one-stop … Read more

Panel Members: Sarah Batters, Director of Partnerships and Marketing – Southampton FC Anthony Douglass, Legal Director, Intellectual Property, Data Protection, Marketing & Digital Strategy – Specsavers Richard Barnwell, Head of Partnerships – Yolo Group (sportsbet.io) What makes a good brand partnership? Richard Barnwell detailed Yolo’s involvement in football. “We partnered with Watford FC and are … Read more

Women in Football Yvonne Harrison, CEO – Women in Football Heidi Pellerano, Chief Commercial Officer – Concacaf Monika Staab, Women’s National Team (Former) Coach and Technical Director – Saudi Arabia Football Federation (SAFF) Senior figures from women’s football emphasised that major football events alone cannot be relied upon to drive investment into the game at … Read more

Panel Members: Cristian Livadiotti, CEO – Backlight Streaming Guillaume Postaire, Media Factory Director – France Televisions Johannes Franken, Director of Digital – Host Broadcast Services (HBS) What does it take to deliver comprehensive digital coverage? Cristian Livadiotti addressed the main issue directly: “What governs in the digital era is fragmentisation, content scattered around tons of … Read more

Panel Members: Tim Edwards, Public Figures, Sports and Athletes – TikTok Matt Riches, Head of Partnerships – Lucozade Ribena Suntory Lucy Englander, Group Partnerships Director – Saracens Rugby What makes a great partnership between athletes, clubs and brands and how do they use social media such as TikTok to develop their relationships and profile? For … Read more

Reputation, Integrity and Value: striking the right balance with sponsorship and advertising in sport Panel Members: Jonny Gray, Senior Managing Director – Ankura Lorynn Demetriades, Senior Managing Director – Ankura Todd Kline, Chief Commercial Officer and Board Member – Tottenham Hotspur Football Club Nevena Vukasinovic, Lead on Influence – BCW Jonny Gray outlined the parameters … Read more

Panel: Rüdiger Müller, Head of Digital Content Products – FIFA Juli Ferre Nadal, Managing Director EMEA – Tally Technology Kahlen Macaulay, Sports Partnerships – Snapchat A panel of digital innovation experts took to the stage at ISC to discuss how combining the digital and physical worlds can be a “game-changer” when turning Gen Z audiences … Read more

The session on the future of sponsorship, where the speakers discussed how Hyundai brought impact to the world’s biggest stage., the FIFA World Cup 2021 in Qatar. The speakers included Clara Iltgen, Strategy Director at JvM Sports, Felix Umbach, Creative Director at JvM Sports, Alexander Riggers, Co-Founder of RAWR by Webrepublic, and Karim Teufel, Lead … Read more

Topic: Prevailing Compliance Issues in Sport Panel Members: Adam Garside, Director – Control Risks; Torsten Wolf, Principal – Control Risks; Richard Davies, Senior Associate – Charles Russell Speechlys LLP; Barbara Lustenberger, Director Legal & Compliance – Infront Sports and Media Adam Garside set the scene for the discussion: “We hold sport dear, and that is something … Read more

Developing the Digital and Physical Footprint of NFL (Henry Hodgson, General Manager – NFL UK) Capturing the attention of as many people as possible in the UK over the two-week period NFL games are played in London – not just the games themselves – has been a central part of the strategy to long-term interest … Read more