The Grove Interview – ISC 2024

One location links Glenn Hoddle, Donald Trump, Tiger Woods, James Maddison and members of the Harry Potter cast. All of them have been hosted by The Grove: a five-star hotel and golf resort. Located just 30 minutes away from Wembley Stadium, the facility boasts a Championship golf course, five restaurants, a spa and a walled […]

Wiremind Interview – ISC 2024

Wiremind is a French tech company focused on building revenue management software and bringing AI to the sports industry. It started out in the transport and cargo sector back in 2014, where it helped companies increase their revenue and fulfil their capacity in trains, planes and other freight vehicles. Now, Wiremind is forging its way […]

Turnstile Interview – ISC 2024

Turnstile is about giving the sports market the best possible way to assess what sponsorship is worth. Moving away from valuations based solely on media equivalency, it provides fair market valuations. “We’re about trying to evolve the market so that there are actually accurate, defensible and ultimately translatable values being discussed and talked about,” explains […]

Layrd Design Interview – ISC 2024

Layrd Design is a Cambridge-based interior design company which is rethinking the spaces in which people enjoy watching sport. It was founded five years ago by Will Mayes, who has now pulled together a team of three designers. Mayes began Layrd Design soon before the Covid-19 pandemic, bringing it to life in in a spare […]

KitAid Interview – ISC 2024

KitAid is a charity that gives sports kit “a second life” with people who desperately need it. Founded by Derrick Williams around 25 years ago, it partners with organisations across the UK to source used apparel which can then be distributed to disadvantaged people across Africa, South America and Eastern Europe. Williams explains that KitAid […]