Emotional Investment: The overlooked ROI
To close out the ISC Fan Engagement Summit 2025, the audience was reminded of what lies at the core of sport: emotion. The case was made in an interview with Jon Hewson, VP of Sales for EMEA at Genius Sports. While that company specialises in the comprehensive and forensic application of data for commercial growth, […]
From Real-Time Data to Real Time Delight: Instant Innovation in the Colts’ Fan Experience
Dave Landa, Chief Operation Officer – LAVA.ai Charlie Shin, VP, Analytics & Digital Innovation – Indianapolis Colts To start the afternoon session at the ISC Fan Engagement Summit, delegates were treated to a case study showcasing best practice in US sport. Charlie Shin, the VP of Analytics and Digital Innovation at the Indiana Colts, explained […]
The Business of Sport – Michael Payne, Chairman CEO at Payne Sports Media Strategies
Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollars worth of deals and sold his first sponsorship package at the age of just sixteen! He worked alongside all of […]