Overview of the International Sports Convention 2026
Over 1000 delegates enjoyed the benefits of two days of top-level discussion panels from leaders across multiple fields in the business of sport in the various conference rooms at the Tottenham Hotspur Stadium. More than 100 expert speakers from the worlds of brands, sponsorship, fan engagement, technology, integrity, sustainability, international events and broadcasting gave their […]
Creators in sport – maximising fan value
William Haxby – Managing Director – Entourage George Quick – Executive Director, Commercial – 54 Barrick Prince – Founder/Chief Product Officer – Creator Sports Network Tom Julian – Head of International Cooperation and Public Relations – Bundesliga International The creator economy has transformed sponsorship and marketing channels in sport. And increasingly, as the penultimate […]
The Monetisation of Brands: Building Solid IP & Trademark Foundations
Geoff Steward, Partner, Intellectual Property – Addleshaw Goddard Joel McDonald, Head of Brands – Addleshaw Goddard Victoria Davidson, Deputy General Counsel – Brentford FC Paul Dicken, Vice President, Brand Protection & Corporate Security – Liverpool FC Geoff Steward opened the discussion by talking about the ‘naivety’ of brands in sport citing the Six Nations […]
LA 28: Winning with the Third Space of Fandom
Matt McKie – VP Marketing – 2K Owen Laverty – Chief Brand Officer – Ear to the Ground Noah Bernard – Senior Vice President, Endura – Pentland Brands Christina Taylor – Founder – Purpose Agency Matt Richards – 2x Olympic Champion, Founder & CEO – Sponza The Los Angeles 2028 Olympic Games promise to showcase […]
Building audiences – through creative compelling stories
Daniel Barker – Managing Director of Content Strategy and Distribution – NASCAR Edward Jones – Senior Director of Content Partnerships – PGA Tour Ryan Skeggs – Managing Director, THE·TEAM Jem Maidment – Chief Marketing Officer – Utilita Energy With its emphasis on community and emotional resonance, sport is increasingly understood as a storytelling business. That […]
Sports events and The Legacy
Kim Mejnert Frydensbjerg, Head of Events – Wonderful Copenhagen Jules Merrison, Director of Impact – Invictus Games Birmingham 2027 Gorkem Donmez, General Manager – Gloria Sports Arena Hugo Inglis, Founder –High Impact Athletes “We see ourselves as an event destination,” Kim Mejnert Frydensbjerg said of Copenhagen. “It is a means of bringing joy to all […]
Driving Fan Engagement in a New Era of Sport
Andreas Heyden – CEO – Dyn Media David Slade – Senior Director Brand and Marketing – ATP Tour Chris Ewing – Owner – Caledonian Braves Divya Goel – Vice President of Fan Engagement – Atlassian Williams F1 Team Day two of ISC 2026 began on the main stage at the Tottenham Hotspur Stadium with a […]
International Sports Federations and Event Organisers: Navigating a more complex world
Giles Chater, COO – Spartan Nick Bitel, Chief Executive – London Marathon Group Zena Wooldridge, President – World Squash Densign White, CEO – International MMA Federation The complexity involved in staging large sporting events is in stark contrast to the simplicity of the original idea. Giles Chater said, “Sport is more important than it has […]
Safeguarding in Global Sport
Paul Stewart – Co-Founder – Safeguarding Union Marie-Laure Lemineur – Head of Safeguarding and Child Protection – FIFA Geraldine Costello – Director Governance and Safe Sport – British Gymnastics Sarah Fussek – Director Sports Integrity – International Ski and SnowboardFederation Gloria Viseras OLY – Senior Manager Safeguarding – IOC Sport inspires joy, hope, and the […]